Point-of-use water treatment market to top $34 billion by 2030

The point-of-use water treatment systems market is projected to surpass $34 billion by 2030, driven by concern over contaminants, rising health awareness and new filtration technology. Asia-Pacific is expected to lead growth, while under-the-counter filters remain the largest product segment.

Why it matters: - Demand for point-of-use water treatment is rising as consumers and businesses respond to water contamination concerns. - The market is projected to exceed $34 billion by 2030, making it a growing slice of the broader machinery sector. - Growth in compact, smart and lower-maintenance systems is reshaping how households and commercial users access safer drinking water.

What happened: - The Business Research Company released its Point-Of-Use Water Treatment Systems Global Market Report 2026, covering market size, trends and forecasts through 2035. - The report says the market will top $34 billion by 2030. - The market is part of the larger Other General Purpose Machinery category, forecast to reach about $1,011 billion by 2030. - The broader Machinery industry is projected to reach $5,280 billion by 2030. - Point-of-use systems are expected to represent about 0.6% of that total machinery value. - The report identifies under-the-counter filters as the leading product type in 2030, with a 40% share worth $13 billion.

The details: - Water quality concerns are a key demand driver. - Heavy metals, PFAS, pesticides, microorganisms and microplastics are pushing users to purify water at the point of consumption. - The report links water contamination concerns to about 3.0% annual market growth. - Health consciousness, waterborne illness awareness, higher disposable incomes and healthier lifestyles are supporting another 2.7% annual growth contribution. - Technological progress is adding roughly 2.5% annual growth. - Advances include improved reverse osmosis membranes, UV-LED purification, multi-stage filtration, IoT-enabled monitoring and smart maintenance systems. - The report also cites ongoing R&D aimed at emerging contaminants. - Technology categories include reverse osmosis, ultrafiltration, distillation, chlorination, UV radiation, ozonation, filtration methods, activated carbon filters, mechanical filters and bio-sand filters. - Applications span residential and non-residential uses. - Asia-Pacific is projected to be the largest regional market in 2030 at $14 billion, up from $9 billion in 2025. - Asia-Pacific is expected to grow at a 9% CAGR. - China is projected to be the top country in the market by 2030 at $7 billion, up from $5 billion in 2025. - China is expected to grow at a 9% CAGR. - A. O. Smith Corporation held the largest market share in 2025 at 2%. - Pentair plc, Culligan International Company, Panasonic Corporation, LG Electronics Inc., 3M Company and Coway Co. Ltd. each held 1%. - Eureka Forbes Limited held 0.4%, while BWT Aktiengesellschaft and EcoWater Systems LLC each held 0.1%. - The top 10 players together accounted for just 8% of total revenues in 2025, underscoring a fragmented market. - Growth opportunities are concentrated in under-the-counter, countertop, pitcher and faucet-mounted filters. - Those four segments are expected to add more than $12 billion in value between 2025 and 2030. - Under-the-counter filters are projected to add $5 billion. - Countertop filters are projected to add $3 billion. - Pitcher filters and faucet-mounted filters are each projected to add $2 billion. - The supply chain includes raw material providers, wholesalers, distributors and end users across the water treatment ecosystem.

Between the lines: - The market’s fragmentation suggests no single company dominates the category, even as the sector scales. - Competitive advantage appears to hinge on contaminant removal, regulatory compliance, sustainability and connected monitoring features. - Non-electric countertop purifiers are emerging as a design trend because they simplify installation and improve accessibility. - In April 2025, Coway Co., Ltd. launched a switch water purifier with Nano Trap filtration, an 11-centimeter slim design and adjustable water dispensing. - The product highlights demand for compact systems that fit urban homes and support easier day-to-day use.

What's next: - Companies are expected to keep investing in advanced filtration, smart monitoring and energy-efficient designs. - Strategic collaborations and geographic expansion are likely to intensify as demand rises. - Under-the-counter, countertop, pitcher and faucet-mounted formats are expected to remain the main growth lanes through 2030. - Asia-Pacific and China should continue to anchor global demand as urban households seek convenient purification options.

The bottom line: - Point-of-use water treatment is moving from a niche household category to a scaled global market, led by contamination concerns, urbanization and smarter purification technology.